Win at Westfield

I today completed a twelve-day stint working with Westfield London in collaboration with Delete London, working on Ruby on Rails development.

The very lovely digital marketing team had some ideas for quick wins to improve the user experience on the London Westfield website, including adding affiliate product data to the retailer pages, and creating an events booking system. I was brought in to help realise these ideas, and turned around two rapid solutions in the allotted time.

Affiliates

The challenge was to find a way to manage the variety of retailer and affiliate partners that Westfield deal with, in an efficient way. I developed an XML parser using REXML’s stream listener to read XML information from an arbitrary affiliate partner, and create product objects from the live stream. These objects then interface with the existing CMS system and generate XML documents ready to be picked-up in the view. Not only does this vastly improve the look of the retailer pages and raise the profile of their clients, but their click-throughs will earn affiliate fees. Win!

Events

Responding to a very tight deadline, I developed an events booking system, designed for the digital marketing team to administer events with minimal effort. The system, implemented in two days, has an administrative back-end that allows the creation of events, with multiple dates attached, composed in an AJAX-form. I used unobtrusive_date_picker to render a user-friendly date picker, as well as restful_authentication to handle the login process. In order to launch within the timeframe, we decided to build the system as a stand-alone webapp, which was supposed to be hosted on a third-party, but after an eleventh-hour issue, I ended up offering my own server as a host, and therefore have my first corporate client! However, the rendered form sits within an IFRAME to hide the URL from the customer.

Meanwhile, hundreds are signing up to Westfield’s events, and the marketing team can download their required CSV data on demand, and the form will deactivate once individual dates become full.

If you’re into fashion, you should sign-up! http://uk.westfield.com/london/offers-events/events/william-baker-booking

Tags: CMS, hosting, rexml, Ruby, Ruby On Rails

This entry was posted on September 16, 2009 at September 16, 2009 and is filed under Projects, Ruby On Rails, Servers and Configuration. You can follow any responses to this entry through the RSS 2.0 feed.